05/15/2012 ? TweetChat with Lisa Elia
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bridges4biz Q1: @LisaEliaPR How can I turn my #smallbiz idea into a reality? #smallbizpgh -7:05 PM May 15th, 2012
LisaEliaPR 1. Conduct research to establish the need, create financing plan/self-finance, full bus. plan, web site, start marketing. #smallbizpgh -7:06 PM May 15th, 2012
bridges4biz Q2: @LisaEliaPR What are some innovative ways to utilize #networking as a growth arm? #smallbizpgh -7:07 PM May 15th, 2012
LisaEliaPR 2. Create a referral source network, offer yourself as a speaker, exhibit at events, be a connector to be seen as a leader. #smallbizpgh -7:14 PM May 15th, 2012
bridges4biz Q3 @LisaEliaPR What types of #goals should I set in the early going? #smallbizpgh -7:15 PM May 15th, 2012
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LisaEliaPR 3. Depends on what motivates you. Some are motivated by dollars, others by relationships?such as meet 10 new people this week. #smallbizpgh -7:16 PM May 15th, 2012
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bridges4biz Q4: @LisaEliaPR What types of experts should i be looking to for #smallbiz advice? #smallbizpgh -7:17 PM May 15th, 2012
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LisaEliaPR 4.a. People who have proven they can produce the results you want for other businesses or have done it themselves. #smallbizpgh -7:18 PM May 15th, 2012
LisaEliaPR 4. b. For some areas of bus., the expert?s connections will be important, so pay attention to that when applicable. #smallbizpgh -7:18 PM May 15th, 2012
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LisaEliaPR 4.c. Look for experts who seem ?together? in their own bus. #smallbizpgh -7:19 PM May 15th, 2012
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bridges4biz Q5: @LisaEliaPR How can #PR help my #smallbiz? #smallbizpgh -7:20 PM May 15th, 2012
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LisaEliaPR 5. a. Good press placements can draw customers to your site or business, attract speaking engagements, book deals, etc. #smallbizpgh -7:20 PM May 15th, 2012
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LisaEliaPR 5. b. Public relations actually encompasses how you relate to ALL of your publics, which all businesses should think about. #smallbizpgh -7:21 PM May 15th, 2012
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bridges4biz Q6: @LisaEliaPR What are some unique, low cost ways I can promote my #smallbiz? #smallbizpgh -7:22 PM May 15th, 2012
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LisaEliaPR 6. a. Write and distribute a GREAT press release, filled with tips & strong call to action. #smallbizpgh -7:23 PM May 15th, 2012
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LisaEliaPR 6. b. Contact members of the press and offer yourself as an expert. Be professional & concise with your pitch. #smallbizpgh -7:24 PM May 15th, 2012
LisaEliaPR 6.c. Consider buying a table at a local event. This can position you as a leader & bring customers. #smallbizpgh -7:24 PM May 15th, 2012
bridges4biz 7. HOW CAN I TURN MY #SMALLBIZ INTO A NEWSMAKER? #smallbizpgh -7:25 PM May 15th, 2012
LisaEliaPR 7.a. Be unique, be first or be exceptional w/ the products/services you provide, your branding, the audience you serve. #smallbizpgh -7:26 PM May 15th, 2012
LisaEliaPR 7.b. Align with celebrities or top newsmakers. #smallbizpgh -7:26 PM May 15th, 2012
LisaEliaPR 7.c. BE the expert by providing new info., great solutions, fresh insights. #smallbizpgh -7:26 PM May 15th, 2012
7.d. Create products that solve problems in a new way. PLAN them this way when designing them. #smallbizpgh -7:27 PM May 15th, 2012
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bridges4biz Q8: @LisaEliaPR How do I earn the trust of my customers & clients? #smallbizpgh -7:28 PM May 15th, 2012
LisaEliaPR 8.a. Deliver on promises, be consistent with your message, brand and products. Take responsibility for your actions. #smallbizpgh -7:28 PM May 15th, 2012
LisaEliaPR 8.b. Allow people to get to know you and to experience your values in action, through social media posts & live interaction. #smallbizpgh -7:29 PM May 15th, 2012
bridges4biz Q9: @LisaEliaPR How can I stimulate consistent #business growth? #smallbizpgh -7:32 PM May 15th, 2012
LisaEliaPR 9. Be consistent with your PR, marketing and sales efforts. You need all three, working together. #smallbizpgh -7:32 PM May 15th, 2012
bridges4biz Q10 @LisaEliaPR What are some ways I can get to know my customers better? #smallbizpgh -7:36 PM May 15th, 2012
LisaEliaPR 10.a. Survey them, using tools like Survey Monkey. Ask if you can interview some of them by phone. #smallbizpgh -7:38 PM May 15th, 2012
LisaEliaPR 10.b. Follow your customers on Facebook, Twitter and other social media. Join forums where they may share info. #smallbizpgh -7:37 PM May 15th, 2012
bridges4biz Q11: @LisaEliaPR How can I carve out a niche market? #smallbizpgh -7:41 PM May 15th, 2012
LisaEliaPR 11.a. Think like a member of your niche market. Think about the problems you?d want to solve as such. #smallbizpgh -7:41 PM May 15th, 2012
LisaEliaPR 11.b. Think about the search terms you would use to find what you?re looking for. Do a Google search with those search terms. #smallbizpgh -7:42 PM May 15th, 2012
LisaEliaPR 11.c. You?ll find forums, articles, etc. that will lead you to your audience. Try groups on LinkedIn and FB. #smallbizpgh -7:42 PM May 15th, 2012
bridges4biz Q12: @LisaEliaPR How can I tell when to hire someone or to learn how to do something new by myself? #smallbizpgh -7:45 PM May 15th, 2012
LisaEliaPR 12.a. Consider how much time you have to take on this new task/role & whether or not your expertise is needed. #smallbizpgh -7:46 PM May 15th, 2012
LisaEliaPR 12.b. If you can hire someone else to do it & free yourself up for higher-level bus. building activities, hire someone. #smallbizpgh -7:46 PM May 15th, 2012
LisaEliaPR 12.c. If you?re going to be miserable taking on this new task, hire it out. Don?t drain your energy. #smallbizpgh -7:47 PM May 15th, 2012
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